It is increasingly important for citizens to understand statistical figures presented in newspapers, on the internet and elsewhere. Due to social media and internet, it is easy to rapidly communicate and spread statistical figures of both good and bad quality. In order to help people to understand the figures, it is vital to increase statistical literacy by explaining what they mean. It is equally important to make statistics easily accessible and more attractive in order to appeal to people who are not familiar with statistics. In a fast moving world, there is also an increasing demand among users of statistics to have short and catchy texts as well as sharable and interactive products. Taking these demands into consideration, they can be summarised by two keywords: attract and explain! Over the past years, Eurostat has produced a wide range of dissemination and visualisation tools. These tools do not only explain statistics in an easy and understandable language, but they also visualise statistics in a clear and explanatory way and can be shared via social media. These efforts have been undertaken to attract those not so familiar with statistics and to increase their statistical literacy. This abstract presents examples of such Eurostat dissemination tools.