Little attention has been devoted in extant literature to inter-firm dynamics that entails both cooperation and competition – also known as ‘ coopetition ’ . This article contributes to extant knowledge by highlighting the complementarity-based nature of coopetition strategy and its impact on collective strategies for growth among female owned enterprises.
The paper draws from the resource based theory to explore whether coopetition is the solution to the impeding problem of limited growth of female owned enterprises in the tourism sector in Uganda. We examine the moderating effect of environmental dynamism in the relationship between coopetiton and growth and this is the major contribution of the paper. The study considers a comparative study between rural and urban women to establish the environmental dynamism factors that are unique to their coopeting behavior. The paper proposes a cross sectional study design and purposive sampling. 169 women will be surveyed in the Rwenzori regions and Kampala city.