Differences in Sensitivity to Social Information about Risky Activities in Younger and Older Adults
Tue-Main hall - Z2b-Poster 2-5712
Presented by: Jule Kinner
While social information can influence people’s decisions regarding participating in potentially risky activities, the strength of this influence varies widely. This study concerns how far characteristics of the person providing the information affect the weight others assign to this information. Specifically, assuming homophily as the driver of sensitivity to information suggests that younger and older adults are more influenced by information from recommenders of their age group than by information from recommenders of another age group. In an online experiment, we asked 19- to 35-year-olds and 65- to 85-year-olds about their willingness to engage in risky recreational (Experiment 1, N = 147) or financial (Experiment 2, N = 145) activities, once before and once after reading reports of positive and negative experiences. These reports were either provided by people of the participant’s own or of the other age group. We found no evidence that people generally give more weight to information from peer recommenders. However, in the recreational domain age still mattered: older participants gave more weight to negative information from younger recommenders compared to older recommenders, and more weight to positive information from older recommenders compared to younger recommenders. No such differences were observed for young participants or in the financial domain. One possible explanation for this pattern is that participants use age stereotypes to assign subjective informativeness to the recommendations.
Keywords: risk-taking, decision-making, social information, aging, age stereotypes, homophily, advice-taking