Data fabrication has a long history in psychological research. One of the most (in)famous psychological “effects” is Vicary’s (1957) report of the ability to substantially bias consumer decisions via subliminal brand presentation (popcorn, cola) during cinematic projection. His fabricated results affected legislation in several states, and the effect continued to survive as a popular “urban legend” even nowadays. Most surprisingly, however, several studies in the last two decades reported actual empirical evidence in favor of Vicary’s claims, but with a twist: The effect was reported to hold only when you’re hungry/thirsty (i.e., in the presence of a corresponding need). We set out to replicate this effect. Experiment 1 (N = 230) involved an experimental between-subjects manipulation of thirstiness (low vs. high) and utilized a subliminal visual priming technique involving a commonly known beverage brand name vs. a comparable non-word. Interestingly, some aspects of the results suggested a potential effectiveness of subliminal brand name priming on subsequent beverage-related decision making. In Experiment 2 (N = 146), we intended to replicate this effect by implementing only the critical “high thirst” condition (while maximizing thirst potential). Here, no effect whatsoever of subliminal priming on product choice emerged. Overall, we conclude that our data do not support the notion of subliminal brand priming effects on consumer decisions.