Can cosmetic surgery be considered as a mean of intrasexual competition for women?
Mon-Main hall - Z2b-Poster 1-2501
Presented by: Fanni Őry
As physical attractiveness plays an important role in human mating, women try to look as attractive as possible. Women use their attractive appearance both to impress men and to outdo their female competitors. In this competition, they even use cosmetic interventions to achieve the socially attractive slim figure. The present study investigates the openness to cosmetic surgery in the context of intrasexual competition among Hungarian women. 514 heterosexual women (Mage=23.5, SDage=6.72, 18-72 years) filled an online questionnaire package containing the Acceptance of Cosmetic Surgery Scale (ACSS), Beliefs About Attractiveness Scale-revised (BAA‑R), Body Responsiveness Questionnaire (BRQ) and Intrasexual Competition Scale (ICS). First, they read a story accompanied with one picture. We used three different pictures one of which was randomly showed to the respondents. Differences between groups were measured by analysis of variance and a General linear model was used to examine the evolution of the level of general acceptance of cosmetic surgery depending on the measured variables. There were no differences between the groups. The story and pictures weren’t strong enough to induce a change in any of the measured variables. Based on our results, the higher openness to cosmetic surgery is predicted by higher motivation for intrasexual competition, increased importance of fitness and attractiveness, and a lack of body awareness. Overall, women who are more intrasexually competitive, who try to meet social expectations without sparing time and energy, and who pay less attention to their body's cues are more likely to use cosmetic surgery to enhance their physical appearance.
Keywords: cosmetic surgery, intrasexual competition, body responsiveness, body image, attractiveness, social expectations