No Description–Experience Gap in Choices Between a Described and an Experienced Option
Wed-B16-Talk VII-02
Presented by: Kevin Tiede
People choosing between risky options seem to evaluate the options differently depending on whether they learn about them from a summary description (decisions from description) or from drawing sequential samples from the payoff distribution (decisions from experience). Does this impact of learning mode on the evaluation of risky options—referred to as description–experience gap—depend on whether the choice is between options presented in the same vs. different learning modes? And do people draw more samples from an experienced option when the alternative option is described (vs. experienced) in order to align the certainty about the payoff distributions across options? We examined these questions by comparing people's choice and search behavior in a mixed-mode condition, where they chose between a described and an experienced option, with behavior in a purely description- or experience-based condition. Using cumulative prospect theory to model choices and measure people’s subjective representations of outcome and probability information, we found clear differences between the purely description-based and the purely experience-based conditions. In the mixed-mode condition, however, the discrepancies in the subjective representations of the described and the experienced options disappeared. As expected, per-option search effort was higher in the mixed-mode condition than in the purely experience-based condition. Our findings underscore the importance of studying the many facets of the choice context—that also includes the learning mode of context options—in order to fully understand both information search and the mechanisms of preference construction in risky choice.
Keywords: risky choice, decisions from experience, sampling, description–experience gap, cumulative prospect theory, hierarchical Bayesian modeling