Valence Sound Symbolism: Generalizations and Processes
Wed-A6-Talk VII-01
Presented by: Anita Körner
Vowels are associated with valence. Specifically, pseudo-words containing /i/ (vs. /o/ and /u/) are more frequently judged fitting to denote positive (vs. negative) objects and people. In addition, novel names invented for positive (vs. negative) objects and people contain more /i/s and fewer /o/s. The present talk presents studies that demonstrate generalizations compared to previous research on this phenomenon, valence sound symbolism, and studies on the psychological mechanism that drive valence sound symbolism.
Concerning the generalizations, we demonstrate that valence sound symbolism generalizes to real first names. Specifically, participants were shown faces that differed in valence (either by being high or low in likability, Experiment 2, or by having a positive or negative emotional expression, Experiment 1) and were asked to select a fitting name for this person from their memory of first names. We found that first names for positive (vs. negative) faces contained more /i/s. However, contrary to our hypothesis, participants did not use significantly more /o/s for negative (vs. positive) faces.
Concerning the psychological mechanism driving valence sound symbolism, we examined /y/ (as in German über) which pits an auditory against an articulatory explanation of valence sound symbolism. We found that /y/ was associated rather with negative valence (similar to /o/), which fits with a motor mechanism of valence sound symbolism. Specifically, valence sound symbolism might be driven by overlapping muscle tension for emotional expressions and vowel articulation, so that vowels articulated with retracted lips are associated with more positive valence than rounded vowels.
Concerning the generalizations, we demonstrate that valence sound symbolism generalizes to real first names. Specifically, participants were shown faces that differed in valence (either by being high or low in likability, Experiment 2, or by having a positive or negative emotional expression, Experiment 1) and were asked to select a fitting name for this person from their memory of first names. We found that first names for positive (vs. negative) faces contained more /i/s. However, contrary to our hypothesis, participants did not use significantly more /o/s for negative (vs. positive) faces.
Concerning the psychological mechanism driving valence sound symbolism, we examined /y/ (as in German über) which pits an auditory against an articulatory explanation of valence sound symbolism. We found that /y/ was associated rather with negative valence (similar to /o/), which fits with a motor mechanism of valence sound symbolism. Specifically, valence sound symbolism might be driven by overlapping muscle tension for emotional expressions and vowel articulation, so that vowels articulated with retracted lips are associated with more positive valence than rounded vowels.
Keywords: sound symbolism, iconicity, language, valence