15:00 - 16:30
Wed-A6-Talk VII-
Wed-Talk VII-
Room: A6
Chair/s:
Anita Körner
The term sound symbolism refers to the phenomenon that word form (e.g., the phonemes of which a word consists) and word meaning are non-arbitrarily related. For example, specific vowels have been shown to be associated with size, so that participants typically choose the word MIL (vs. MAL) to denote a small (vs. large) object (e.g., Sapir, 1929). Sound-symbolism has been shown across many of the world’s major spoken languages as well as many sign languages. The present symposium will comprise talks that span several research areas in sound symbolism, comparing different semantic dimensions, different languages, and different psychological processes. First, cross-linguistic similarities in the association between phonemes and valence (Talk 1, Körner) as well as cross-linguistic differences in sound symbolic associations for size (Talk 2, Ćwiek) will be discussed. Additionally, the contribution of articulatory compared to acoustic properties of phonemes are examined by showing that valence sound symbolism partially relies on articulation (Talk 1, Körner), while frequently, both articulatory and acoustic features interact (Talk 3, Winter). Lastly, different methods for examining sound symbolism in the lab are discussed with an emphasis on unrestricted tasks, such as asking participants to generate pseudo-words to prevent (Talk 4, Rummer). Together with the talks, the integrative discussion will facilitate a deeper understanding of how word form and meaning are related and which psychological processes drive sound symbolism. Ultimately, words reflect psychological functions and research on sound symbolism can reveal how the human mind uses ecological and psychological associations to represent meaning.
Valence Sound Symbolism: Generalizations and Processes
Wed-A6-Talk VII-01
Presented by: Anita Körner
Anita Körner, Larissa Röth, Ralf Rummer
University of Kassel
Vowels are associated with valence. Specifically, pseudo-words containing /i/ (vs. /o/ and /u/) are more frequently judged fitting to denote positive (vs. negative) objects and people. In addition, novel names invented for positive (vs. negative) objects and people contain more /i/s and fewer /o/s. The present talk presents studies that demonstrate generalizations compared to previous research on this phenomenon, valence sound symbolism, and studies on the psychological mechanism that drive valence sound symbolism.

Concerning the generalizations, we demonstrate that valence sound symbolism generalizes to real first names. Specifically, participants were shown faces that differed in valence (either by being high or low in likability, Experiment 2, or by having a positive or negative emotional expression, Experiment 1) and were asked to select a fitting name for this person from their memory of first names. We found that first names for positive (vs. negative) faces contained more /i/s. However, contrary to our hypothesis, participants did not use significantly more /o/s for negative (vs. positive) faces.

Concerning the psychological mechanism driving valence sound symbolism, we examined /y/ (as in German über) which pits an auditory against an articulatory explanation of valence sound symbolism. We found that /y/ was associated rather with negative valence (similar to /o/), which fits with a motor mechanism of valence sound symbolism. Specifically, valence sound symbolism might be driven by overlapping muscle tension for emotional expressions and vowel articulation, so that vowels articulated with retracted lips are associated with more positive valence than rounded vowels.


Keywords: sound symbolism, iconicity, language, valence