Sense of agency in digital media usage: The interplay of decisional control, action outcome valence and locus of control
Wed-A8-Talk VI-01
Presented by: Tina Frenzel
Sense of agency (SoA) refers to humans’ perception of exerting control over actions and the environment. Although SoA is known to guide human behavior in various domains of daily life, little research so far has addressed the interplay of influencing factors. By the example of digital media usage, this online study aims to investigate the impact of action control (e.g., decisional control), motivational factors (e.g., outcome valence), and traits (e.g., locus of control) on SoA and emotional experience. For this purpose, 99 subjects read an adventure fiction including critical scenarios forcing them to select single courses of action from two possible alternatives. Using a 2x2 mixed design, we manipulated decisional control (between-subjects: low vs. high) and the valence of the predetermined action outcome (within-subjects: positive vs. negative), and recorded participants’ SoA and emotional experience (i.e., competence, frustration, enjoyment). After controlling for locus of control, MANCOVA results revealed a significant interaction of the independent variables on SoA (ηp2= .05) indicating stronger influences of negative outcomes under low decisional control. Generally, greater decisional control benefited SoA (ηp2 = .12), though, did not significantly impact emotional experience. Although MANOVA suggested outcome valence to determine both SoA and emotional experience, when adjusted for locus of control, only frustration differed significantly (ηp2 = .13) for the two outcome valences with failure inducing higher frustration. These findings demonstrate the relevance of decisional control for maintaining SoA and highlight traits as important determinants for individual emotional responses to action outcomes.
Keywords: sense of agency, decisional control, action outcome, emotional experience, locus of control, digital media