16:30 - 18:00
Mon-A7-Talk III-
Mon-Talk III-
Room: A7
Chair/s:
Kamil Fulawka
How Social Connectedness Impeded Adherence to Preventive Measures during the COVID-19 Pandemic
Mon-A7-Talk III-02
Presented by: Frederike Taubert
Frederike Taubert 1, 2, Philipp Sprengholz 1, 2, Lars Korn 2, 1, Sarah Eitze 1, 2, Cornelia Betsch 1, 2
1 Media and Communication Science, University Erfurt, Erfurt, Germany, 2 Health Communication Working Group, Implementation Research, Bernhard Nocht Institute for Tropical Medicine, University of Hamburg, Hamburg, Germany
During the COVID-19 pandemic, physical distancing was one of the more important behaviours for reducing the spread of the virus. The present study investigated the influence on pathogen avoidance of familiarity with other people at private gatherings. Based on the social identity model of risk taking and the theory of the behavioural immune system, we assumed that greater familiarity with others would make people feel more connected with one another and decrease situational pathogen avoidance. This could result in lower perceptions of the risk of contracting COVID-19 and fewer protective behaviours. Two experiments (n1 = 1022, n2 = 994) showed that the negative influence of greater familiarity on the perceived risk of infection and protective behaviour is explained by an increased feeling of connectedness and less feeling of situational pathogen avoidance. In an additional survey, the participants (n = 23,023) rated the quality of their past social contacts. The correlational analyses showed that the familiarity of the other person was more important in explaining variance in protective behaviours than attitudes toward those behaviours or the pandemic situation itself. Knowing more about the processes that turn social gatherings into potential super-spreader events can improve infection control in the future.
Keywords: health, COVID-19, preventive measures, connectedness, disgust, social identity, behavioural immune system