16:30 - 18:00
Mon-A8-Talk III-
Mon-Talk III-
Room: A8
Chair/s:
Michaela Rohr
Emotional faces are one of the most prominent sources for social inferences, and many of these inferences come along automatic (i.e., fast, efficient, unintentional, non-consciously). Research in this field has a long tradition in experimental psychology, and many implicit methods were developed to target the processing of social information from faces. Yet, the research so far focused mostly on the evaluative dimension, static features, and lab experiments. Our symposium brings together latest research approaches studying the influence of emotional faces in social cognition, using new (potentially more ecologically valid) approaches, and spanning some of the most recent debated issues. In detail, Emre Gurbuz’ talk focuses on the dynamics of facial features (i.e., emotion, ethnicity) and how these impact evaluative priming effects – a so far often neglected issue. Vanessa Mitschke’s research is targeting reactions to others with a very different, yet also dynamic approach: In a series of studies, she found more efficient response inhibition of facial muscle activation towards disliked targets in a go/nogo task. Janet Wessler investigated the influence of facial information in online-negotiations, showing that facial trustworthiness influences anchoring effects. Using a new, endogenous cueing paradigm, Timea Folyi and colleagues highlight that emotional information can be used in a flexible, goal-relevant manner, however, only, if participants intentionally and explicitly make use of the context-bound meaning of the emotional faces. Michaela Rohr’s talk focuses on the role of physiological facial information in behavioral measures, suggesting that simulation of activated mental content might drive physiological activity.Emotional faces are one of the most prominent sources for social inferences, and many of these inferences come along automatic (i.e., fast, efficient, unintentional, non-consciously). Research in this field has a long tradition in experimental psychology, and many implicit methods were developed to
target the processing of social information from faces. Yet, the research so far focused mostly on the evaluative dimension, static features, and lab experiments. Our symposium brings together latest research approaches studying the influence of emotional faces in social cognition, using new (potentially more ecologically valid) approaches, and spanning some of the most recent debated issues. In detail, Emre Gurbuz’ talk focuses on the dynamics of facial features (i.e., emotion, ethnicity) and how these impact evaluative priming effects – a so far often neglected issue. Vanessa Mitschke’s research is targeting reactions to others with a very different, yet also dynamic
approach: In a series of studies, she found more efficient response inhibition of facial muscle activation towards disliked targets in a go/nogo task. Janet Wessler investigated the influence of facial information in online-negotiations, showing that facial trustworthiness influences anchoring effects. Using a new, endogenous cueing paradigm, Timea Folyi and colleagues highlight that emotional information can be used in a flexible, goal-relevant manner, however, only, if participants intentionally and explicitly make use of the context-bound meaning of the emotional faces. Michaela Rohr’s talk focuses on the role of physiological facial information in behavioral measures, suggesting that simulation of activated mental content might drive physiological activity.
It’s the dynamics, Baby! – Dynamic facial features influence evaluative priming effects
Mon-A8-Talk III-01
Presented by: Emre Gurbuz
Emre Gurbuz, Dirk Wentura
Saarland University
In evaluative priming (EP), task-irrelevant prime valence that influences the target’s evaluation is taken as an index for the automatic processing of the prime valence. In research with emotional expressions, emotions are taken as a promotor of valence. However, not only emotions but also other aspects (i.e., group) feed into the priming effect (Weisbuch & Ambady, 2008). Ingroup (outgroup) and happy (fearful) faces are positive (negative) in valence. Thus, two features can modulate priming results separately (Paulus & Wentura, 2018) or interactively (Weisbuch & Ambady, 2008). The latter indicates that happy ingroup and fearful outgroup faces are considered relatively more positive, suggesting that faces are processed according to their social message (Paulus & Wentura, 2014). The ecological validity of faces in a given context might influence whether they are processed in an integrated manner, according to their social message, or separately. Thus, we aimed at replicating the interactive effects found in EP (Weisbuch & Ambady, 2008) using dynamic emotional primes. Both features were presented for 300 ms, then one of the features changed dynamically for 200 ms and the final face was presented for another 100 ms. Emotion in Experiment 1, and ethnicity in Experiment 2 were the dynamic features. Results indicated that the dynamic feature compared to the static one led to greater priming effects; however, no interaction was observed. Implications of results for the parallel processing of multiple features in EP and the boundary conditions of the social message were discussed.
Keywords: Evaluative Priming, Implicit evaluation, Emotional expression, Dynamic emotional faces