It’s the dynamics, Baby! – Dynamic facial features influence evaluative priming effects
Mon-A8-Talk III-01
Presented by: Emre Gurbuz
In evaluative priming (EP), task-irrelevant prime valence that influences the target’s evaluation is taken as an index for the automatic processing of the prime valence. In research with emotional expressions, emotions are taken as a promotor of valence. However, not only emotions but also other aspects (i.e., group) feed into the priming effect (Weisbuch & Ambady, 2008). Ingroup (outgroup) and happy (fearful) faces are positive (negative) in valence. Thus, two features can modulate priming results separately (Paulus & Wentura, 2018) or interactively (Weisbuch & Ambady, 2008). The latter indicates that happy ingroup and fearful outgroup faces are considered relatively more positive, suggesting that faces are processed according to their social message (Paulus & Wentura, 2014). The ecological validity of faces in a given context might influence whether they are processed in an integrated manner, according to their social message, or separately. Thus, we aimed at replicating the interactive effects found in EP (Weisbuch & Ambady, 2008) using dynamic emotional primes. Both features were presented for 300 ms, then one of the features changed dynamically for 200 ms and the final face was presented for another 100 ms. Emotion in Experiment 1, and ethnicity in Experiment 2 were the dynamic features. Results indicated that the dynamic feature compared to the static one led to greater priming effects; however, no interaction was observed. Implications of results for the parallel processing of multiple features in EP and the boundary conditions of the social message were discussed.
Keywords: Evaluative Priming, Implicit evaluation, Emotional expression, Dynamic emotional faces