Back to the basics for measuring preference of contemporary art
Mon-HS1-Talk II-04
Presented by: Bernadett Palko-Arndt
Since 1876 many changes have taken place in the field of experimental psychology. These paradigmatic shifts shaped the science of empirical aesthetics as well. For today, many factors and features have been identified in the process of aesthetic appreciation. The more and more sophisticated theoretical considerations and the improving technics of the research methods have been clearly helped the development of the field. Meanwhile, the main goal of the experimental activities remained faithful to the original idea, namely understanding what happens when someone meets an artwork. Parallel to the scientific developments there is one another challenge contemporary empirical aesthetics needs to face. The concept of art has changed so much during the last century. In 1876 it was adequate to imply oil painting into the research as stimulus, but today a wide variety of firms of art has been appeared such as concept, performative, participative, interactive and technically modified etc. art. We think that considering contemporary art, it is worth a look on the changing scientific methods (especially the measuring methods such as the preference choice tests, Likert scales etc.) in order to see the scope of them currently.
Keywords: measuring preference, contemporary art, art appreciation