The Big Five or the Dark Triad? Personality Correlates of Entertainment Preferences
Mon-HS1-Talk II-02
Presented by: Maria Manolika
Can audience personality influence and probably shape their musical, movie, and reading preferences? Evidence suggests that the Big Five personality traits influence entertainment preferences, yet almost no attention has been devoted to understanding how personality traits beyond the Big Five relate to such preferences. Toward that end, this study aimed at examining how the Dark Triad of Machiavellianism, narcissism, and psychopathy may relate to entertainment preferences beyond the Big Five in a sample of young adults (N = 354). Hierarchical regression analyses revealed that although the Big Five personality traits contribute to understanding preferences for various genres of music, movies, and books, the dark traits of personality demonstrate incremental validity over the Big Five in the prediction of those preferences. These results suggest that while the Big Five personality traits are important in understanding entertainment preferences, the dark traits of personality matter as well. Such an interpretation clearly suggests the necessity to include a variety of personality traits beyond the Big Five in future entertainment research.
Keywords: Big Five, Dark Triad, entertainment preferences, personality