Person-Culture Match – but what culture?: Experimentally investigating religiosity as cultural unit
Mon-A8-Talk I-06
Presented by: Vera Vogel
When people share similar values as their sociocultural context, they are especially happy (person-culture match effect). Previous research conceptualized sociocultural context typically as geographic units (e.g., countries). But is this purely geographic conceptualization appropriate? In the present research, we examine whether a combination of geography and an identity-giving dimension captures the psychologically relevant sociocultural context much better. Thereby, one identity-giving dimension might be particularly consequential for match effects: religiosity. By using an adapted version of the minimal norm pradigm, we experimentally manipulated whether participants’ value preferences match or mismatch with the value preferences of a specific sociocultural context (e.g., people in Germany or religious people in Germany). Results showed that religious people are happier when they match with other religious people than when they match with other people in their country (study 1, N=304). Moreover, these match effects became even larger when the sociocultural context is more nuanced defined as a combination of country and people´s denomination (study 2, N = 287). Thus, our research provides first, but promising evidence that shared values with an identity-relevant group improves people´s well-being and might even act as a social glue that binds people together.
Keywords: person-culture match, well-being, religiosity, social values, identity