Modernising the Eurostat website and dissemination products is driven by the objective to better respond to users’ needs and to facilitate access to official statistics. Following current trends, the aim is to be more visual and attractive and also to provide more structured and precise texts replying to the most common user questions. Thus, engaging with users serves as the fundament and impetus for any changes in this modernisation process. In 2017, several user research activities were launched at Eurostat as part of the DIGICOM project – an ESS project aiming to modernise the dissemination and communication of European statistics. The aim of these user research activities was to learn more about our users and their needs, and get recommendations on what we can do to modernise the dissemination of European statistics. Two qualitative research methods were used: field studies and usability tests. During the field studies, five personas of users of European statistics were identified and will be presented. These personas are valuable in the whole process of developing products for statistical dissemination. To demonstrate this, results of the usability studies of different dissemination products will be shown and are accompanied by concrete examples of user feedback and its translation into improved dissemination services.