Political parties as aggregators of different interests are supposed to result in the provision of nationally focused policy, including spending priorities with widespread benefits. However, this parties’ role is heavily constrained by the homogeneity of their supporters across electoral districts. If different people vote for the same party across the territory of one country, this party will be more likely to engage in parochial policies, including targetable spending. In this paper, we argue that the rural-urban divide can drive this phenomenon. Using data from the first nine waves of the European Social Survey, we show that, net of compositional effects, the sociodemographic and attitudinal traits of the voters of each party family largely depend on the type of habitat. This pattern emerges irrespective of the ideology of the parties and the characteristics of the country.