Populist politicians frequently employ anti-establishment appeals in their discourse by targeting imagined or real power elite. Do such appeals have a mobilizing effect among voters? We address this question using a vignette experiment embedded into an original, nationally representative survey in Turkey (N=1,648) fielded ahead of the June 2018 general elections. Turkey is an ideal case for this question given that a party with a clearly populist agenda, the Jus tice and Development Party (AKP), has long been in power. Respondents in the survey are randomly assigned into one of the four experimental conditions in which a policy issue (an increase in minimum wage) is cast in populist and non-populist framings. We measure respondents’ emotional reactions to different framings of the issue and also ask about their propensity to engage in collective action (signing petition and protesting) about the issue. We also conduct analyses across different subgroups of the sample.