The field of human taste and olfaction is witnessing significant breakthroughs with numerous opportunities for application in consumer products. While this may seem easy, in reality the road of successfully translating a scientific insight into a product can be paved with obstacles. In this symposium, which is dedicated to Ep Köster (1931 - 2022) who pioneered an applied chemosensory science, we will offer you a peek at the wondrous world of the Fast-moving Consumer Goods industry and Ingredients Industry R&D. How can we as academics and R&D scientists work together to make the science truly translational?