Facial and behavioral expressions as authentic signals for positive emotions brought from a proven active fragranced cosmetic use.
Poster presentation
Today, well-being is more self-centered. A fragranced cosmetic routine can be a solution to bring positive emotions to users. Different methods exist to measure emotions. Our study aimed to prove active fragrance cosmetic use brought authentical emotions to its users spread to close/broader social circles. 17 active European women,24-48 y.o. Identified beloved/social person also included. Face cream formula with 3 different fragrances; 127cream=no fragrance, 271 cream=well-being anti-stress fragrance, 712cream=existing pleasant fragrance. 271fragrance had proven benefits on behavioral, physiological, psychological levels[8;9,10,11;12] Questionnaires: Self-Assessment Manikin(SAM) daily filled, Geneva Emotional Wheel(GEW), Scale General Well-Being(SGWB) weekly filled. CRYFE™ profiler software and experienced expert. 271cream was more appreciated on the 5 smell criteria vs 2 other creams. Fragrance’s intensity, long-lasting after application and skin cream fragrance adequation, significantly better for 271cream. Videos analysis showed some women preferred odorless creams at study beginning, at end study preferred odor creams. The more they used fragranced creams, the more comfortable they felt. After 3 weeks, we observed clear user’s emotional congruence for 271cream. SGWB showed 271cream significantly improved well-being users (p = 0.005). SAM questionnaire showed 271cream increased pleasure. Gender relative effect was noticed (p = 0.0088).Dominance increase before/after study for social person. Psycho-physiological and behavioral methods combination completed by customized profiler approaches, allowed to better understand positive emotions felt by users of a proven active fragranced cosmetic use. Emotions from a donor to a receiver through body odors can be induced. How cosmetics can interact with olfactive chemosensory signals to bring positive emotions to close/broader social circles?