As often reported in scientific literature, statistical literacy is the ability of individuals or groups to understand statistics [1]. The task of the Central Directorate for the Development of Statistical Information (DCSI) at ISTAT, is to develop the statistical literacy from the demand side, i.e. to promote in citizens, enterprises and institutions the capacity to use statistical information both for making informed decisions and evaluations for work and for everyday life. Much of the development in demand can already be found in the available statistics. To this the possibility of personalized responses through the achievement of a second objective must be added, establishing a direct relationship with users so as to give tailor-made responses to their requests and have a relationship with them that lasts over time.
The growth in the skills of Istat as a provider consists in understanding what lacks in the offer, adapting what is available and bridging the gaps. Consequently, in the relationship between supply and demand, it is necessary to see what ISTAT already has in its "bundle" of supply as a producer of that particular public service which is the statistical knowledge of what we have around it. In addition, ISTAT should be prepared for the latent demand for new information, following new themes, for example by preparing informative-learning material on the Bes project (Equitable and Sustainable Well-Being [2]), some of the indicators are actually included in the Italian Economic and Financial Document.