Users of official statistics are a divers group. They range from specialized researchers with interest in data mining and comprehensive datasets to policymakers with a short attention focus or casual users who are attracted fact bites and gamified presentations. Financed from public funds, statistical offices and other public data providers should be able to address the needs of all potential users. They should explain the purpose and the main insights from their data while preserving their fact-based and non-partisan approach to communication. At the same time, they should also be able to defend the integrity of their data in the public debate. Based on the experience at OECD, this paper assesses recent developments in data communication and user engagement for statistics and argues in favour of a pro-active multi-channel communication strategy.
15:30 - 16:30
Invited Paper Session
Room: Hegelsaal I
Chair:
Marko Krištof
Organiser/s:
Per Nymand-Andersen, Marko Krištof
This session will address the challenges in reaching out to the professional market segment with easy-to-understand and re-usable statistics in a digital age and, to facilitate work processes of the professional segments. How to ensure that statistics are applied efficiently for evidence-based policymaking with a medium to long term perspective. The digital age has facilitated access to statistics and changed the way in which information is distributed and consumed. In order to maintain their function as impartial and independent public information providers, statistical offices need to adapt to changed circumstances. A call for a coherent and strategic communication plan is needed, as statistical producers need to find a way to communicate their values, in line with their vision, purpose and strategic goals. The session offers the possibility to discuss and formulate a common set of responses to these challenges and provide examples of best practices.
Pro-active and present on multiple channels - data communication in the digital age
Reference:
Th-IPS04-03
Session:
Strategies for communicating European statistics in a digital age
Presenter/s:
Matthias Rumpf
Presentation type:
Oral presentation
Room:
Hegelsaal I
Chair:
Marko Krištof
Date:
Thursday, 18 October 2018
Time:
15:30 - 16:30
Session times:
15:30 - 16:30