15:30 - 16:30
Invited Paper Session
Room: Hegelsaal I
Chair:
Marko Krištof
Organiser/s:
Per Nymand-Andersen, Marko Krištof
This session will address the challenges in reaching out to the professional market segment with easy-to-understand and re-usable statistics in a digital age and, to facilitate work processes of the professional segments. How to ensure that statistics are applied efficiently for evidence-based policymaking with a medium to long term perspective. The digital age has facilitated access to statistics and changed the way in which information is distributed and consumed. In order to maintain their function as impartial and independent public information providers, statistical offices need to adapt to changed circumstances. A call for a coherent and strategic communication plan is needed, as statistical producers need to find a way to communicate their values, in line with their vision, purpose and strategic goals. The session offers the possibility to discuss and formulate a common set of responses to these challenges and provide examples of best practices.
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The future of dissemination: a sound base for targeting professionals
Mike Ackermans
CBS, Den Haag

A new strategy

In 2014, Statistics Netherlands decided to organize its dissemination- and communication process in a dramatic way. The central question was, what is the use of making and disseminating statistics passively, when nobody uses those statistics? How can we make a statistical institute relevant in society, in a way that using its statistics, referring to them in public debate, using them as factual base for decisions or scientific research is top of mind with everyone?

Statistics Netherlands designed a new process and adjusted its organization to reach that goal. The start was the acknowledgement that communications of statistics is a strategic part of the mission of the organization. Centralizing all dissemination- and communications functions in a separate division, on par with the other operational and production divisions (though considerably smaller) was the first step. To demonstrate that intention, its executive management position was raised to board level in the CBS organization.

Reference:
Th-IPS04-04
Session:
Strategies for communicating European statistics in a digital age
Presenter/s:
Mike Ackermans
Presentation type:
Oral presentation
Room:
Hegelsaal I
Chair:
Marko Krištof
Date:
Thursday, 18 October 2018
Time:
15:30 - 16:30
Session times:
15:30 - 16:30
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