The effectiveness of Universities’ websites to deliver value in terms of information on the organisations’ activities and to interact with actual and potential students is to be regarded as a key objective of all Universities. The level of quality of websites can be more extensively by adopting a webometric approach combining the use of web analytics and web scraping techniques. In this work, this new approach has been tested on the websites of Italian Universities with the aim of classifying them in terms of quality and impact of their institutional websites, as well as to develop a permanent monitoring framework.