09:00 - 10:30
Parallel sessions 7
09:00 - 10:30
Room: HSZ - N2
Chair/s:
Claudine Pulm, Florian Weber
Evaluative Conditioning (EC) refers to changes in attitude towards a conditioned stimulus (CS) due to its pairing with a positive or negative unconditioned stimulus (US). In this symposium, we discuss various context-related and cognitive factors that may influence EC effects and shape the resulting conditioned attitudes. The first talk will explore whether letting participants rate a CS both before and after conditioning - rather than only afterward - impacts EC effects. The second talk centers around valence asymmetries resulting from differences in the frequency of positive and negative USs during EC. Whereas prior research has focused on valence asymmetries for individual stimuli, this talk extends the analysis to groups, demonstrating that rare group members can disproportionately affect overall group evaluations. Focusing on instances of EC with multiple, simultaneously appearing USs, the third talk presents evidence that adding weakly positive (negative) USs to a highly positive (negative) US diminishes EC effects. The fourth talk investigates the role of language for the conditioning process, testing whether a native vs. a secondary language context during EC leads to different outcomes. The last talk examines autonomous sampling during EC, asking whether merely instructing participants to sample certain stimuli more frequently is sufficient to achieve the effect that autonomous sampling has on conditioned attitudes. In summary, these talks offer valuable insights into how contextual and cognitive processes shape EC effects, enhancing our understanding of EC and highlighting promising directions for future research.
Submission 539
Interpreting One’S Choices: Instruction-Based Autonomous Sampling in Evaluative Learning
SymposiumTalk-05
Presented by: Zachary Niese
Zachary NieseMandy Hütter
University of Tübingen, Germany
People play an active role in much of their everyday learning, making sampling decisions about the stimuli they choose to learn about. Recent work incorporating genuine autonomy into an evaluative conditioning paradigm demonstrated that these sampling decisions not only shape the information available, but also provide evaluative information themselves: Sampling a stimulus more often predicts increased liking of the stimulus, regardless of whether it is consistently paired with positive or negative images. The current experiments employed an instruction-based version of the paradigm, asking participants to imagine that they chose to interact a variable number of times with stimuli that were consistently paired with positive or negative images. Mirroring the effects in the original paradigm, we found that the effect of (imagined) paired valence replicated in this version of the paradigm, such that stimuli stated to have been paired with positive versus negative images were evaluated more positively. In contrast, we did not find a similar effect of sampling frequency on evaluations. That is, people did not reliably exhibit positive shifts in evaluations for those stimuli they were asked to imagine choosing more frequently. Nevertheless, follow-up analyses revealed that people recalled a higher number of interactions for those stimuli they showed a more positive evaluative shift toward. Together, these results suggests that while people tend to infer a connection between their attitude toward a stimulus and how frequently they chose to interact with it, genuine autonomy in those decisions plays a crucial role in their positive impact on evaluation.