Submission 224
The Visual Art Schema: A Cognitive Network Analysis of Content and Structure
SymposiumTalk-05
Presented by: Thomas Jacobsen
Interpreting a situation as an art reception situation alters how stimuli are perceived and evaluated. Theories of aesthetic experience highlight this recognition of an art context as a crucial precondition for aesthetic processing. However, the cognitive basis of this recognition remains underspecified. Existing models either omit a cognitive account altogether or refer to an art schema, the mental representation of art reception, as a narrative placeholder. We address this gap by developing a network model of the art schema that—grounded in schema theory—empirically explicates its content and structure. In a first study, participants provided free-listings to identify the most important concepts associated with situations of visual art reception. In a second study, pairwise association ratings for those concepts were collected to construct a weighted concept network, which we analyzed with graph-theoretical metrics to assess its structure. This empirically derived network model of the art schema encompasses central aspects of art situations, including artworks, the exhibition environment, and the responses they elicit, encompassing emotional, behavioral, and cognitive dimensions. Its structure is highly cohesive and efficiently organized, with structural features indicating dense interconnections, integrated organization, and rapid activation. Hierarchical clustering further revealed nested subschemata, suggesting a hierarchical and interconnected organization. These findings provide the first empirically grounded, specified model of the art schema, clarifying how recognition of art contexts is realized and what cognitive, emotional, and behavioral reactions it guides.