Submission 511
Understanding "Laypersons'" Conceptualizations of Sustainability - Mapping a Contested Concept
SymposiumTalk-04
Presented by: Michael Gorki
Sustainability is a key mission statement for industrialized societies, yet its exact conceptualization is contested in academia and policimaking. At the same time, there is little knowledge on how "laypersons" (persons not actively engaged in academic theory debates on sustainability) conceptualize the meaning of sustainability (Geiger & Swim, 2021). Drawing from an online study of 296 participants, we analyze Cognitive-Affective Maps (CAMs) and questionaires to map out how individuals from diverse socio-political backgrounds conceptualize sustainability.
Taking a multi-method approach for analyzing the CAM data, we employed quantitative as well as qualitative analyses. Based on the established three-pillar model of sustainability we investigated the interplay between ecological, economic, and social pillars in laypersons' conceptualizations of sustainability. In doing so, we investigate whether their mental models align with or diverge from the established three-pillar model. We complemented this "top down" analysis with a more fine grained "bottom-up" content analysis. We than employed regression analyses to further investigated whether persons of similar general socio-political views (cultural cognition worldview and political party affiliation) tend to share similar conceptualizations of sustainability. Our results show meaningfull differences between the three pillar model and "laypersons'" conceptualizations. In particular, only a minority of participants mentioned any aspect related to social sustainability at all. Furthermore, participants of similar socio-political views tended to share similar conceptualizations of sustainability.
Geiger, N., & Swim, J. K. (2021). Understanding lay individuals’ mental models of sustainability.
In F. Weder, L. Krainer, & M. Karmasin (Eds.), The sustainability communication reader (pp. 301–
321). Springer. https://doi.org/10.1007/978-3-658-31883-3_17