Submission 137
Aesthetic Preferences for Spirals: A Window into Creative Cognition
SymposiumTalk-03
Presented by: Ronald Hübner
The interplay between universal principles and individual variability in aesthetic preferences remains a fundamental question in art and design. Considerable individual differences observed even for simple stimuli such as rectangles support Fechner's (1866) early view that preferences are due to both innate mechanisms and acquired associations. This is consistent with our recent work, which shows that the preferences for simple design elements such as different types of spirals also vary individually. In particular, we were able to identify different subgroups: Some participants preferred golden spirals over Archimedean spirals, others showed the opposite pattern, and a third group showed a slight preference for logarithmic spirals. Although personality traits did not clearly correlate with these preferences, initial evidence suggested a relationship between the preference groups and creativity. To further explore this, a subsequent study not only required participants to choose among the three spiral types but also to articulate their reason and associations. The findings strongly indicate that individuals preferring the golden spiral tend to exhibit higher creativity than those favoring the Archimedean spiral. This observation was corroborated by a further experiment with design experts and artists. They showed a significantly higher preference for golden spirals compared to a control group. Overall, these studies suggest that a preference for relatively simple design elements, such as spirals, can serve as an indicator of a person's creative disposition.