Submission 194
The Evaluative Consequences of Social Categorization
SymposiumTalk-02
Presented by: Hans Alves
Categorization is one of the most basic principles of human perception. It relies on the shared differences between exemplars from different categories. In the social domain, this translates into an emphasis on the differences between members of different social groups. Categorization thereby affords differentiation. In this talk, I will summarize experimental research on the formation of attitudes and stereotypes, as well as real-world analyses of stereotype content, which demonstrate the evaluative consequences of categorization-induced differentiation. Because differentiating attributes or behaviors are typically negative, differentiation and, by proxy, categorization often lead to a negatively biased view of the social environment, including the formation of negative stereotypes and prejudices, intergroup biases, and a more negative perception of society as it diversifies.