Submission 272
Applying the Diffusion Model to Implicit Weight Bias: No Credible Evidence for BMI-Based Differences
SymposiumTalk-01
Presented by: Katja Pollak
Implicit weight bias, defined as an automatic, unconscious negative attitude toward individuals with overweight or obesity, can be assessed with reaction time tasks such as the Affective Priming Task. Previous research using the diffusion model (DM) to analyze data from this task has shown that implicit weight bias manifests as a starting point bias, i.e., participants tended to expect a negative word more often after an overweight than after a normalweight prime. To test whether this a priori expectation is moderated by participants’ own Body-Mass Index (BMI), we recruited two different groups via Prolific: a low-BMI group (self-reported BMI < 25; N = 50) and a high-BMI group (self-reported BMI > 30, N = 45). Both groups completed the Affective Priming Task with images depicting four gender-matched body types (including obese) and one neutral rectangle. Comparing responses to targets after obese versus neutral primes, neither group showed an implicit weight bias. Bayesian hierarchical diffusion modeling mirrored this finding: in neither group did starting points or other parameters of the DM differ credibly between obese and neutral primes. Descriptively, however, starting points followed the expected direction – closer to the positive boundary after obese compared to neutral primes in the high-BMI group and closer to the negative boundary in the low-BMI group – potentially indicating a weak but non-credible moderation by BMI. We discuss possible explanations for this null finding related to sample and task characteristics.