Submission 296
The Rare and the Common: Can Rarity Influence the Animacy Effect in Source Memory?
SymposiumTalk-02
Presented by: Meike Kroneisen
Evolutionary constraints have shaped not only our bodies but also our memory systems. In line with this, previous research has identified animacy as a key factor influencing memory performance. In a typical experiment, participants are presented with words denoting animate and inanimate objects. In a subsequent recall test, animate words are remembered better than inanimate ones. However, the proximate mechanisms underlying this effect remain unclear.
In one experiment, we investigated the influence of the base rate of animate to inanimate objects on source memory. Previous studies have shown better source memory for animate compared to inanimate objects. The question arises as to how changes in base rates affect source memory for animate objects. Does attention generally shift towards minority objects even if these objects are inanimate, or does the source memory advantage for animate objects persist irrespective of majority-minority relations between animate and inanimate objects? We discuss the theoretical implications of our findings with respect to the mechanisms underlying the animacy effect.