Vedran Lesic 1, 2, Wändi Bruine de Bruin 1, 4, Matthew Davis 3, Ines Lima Azevedo 4, Tamar Krishnamurti 4
1 Centre for Decision Research, Leeds University Business School, LS2 7QS, Leeds, United Kingdom, 2 Consumer Data Research Centre, University of Leeds, LS2 7QS, Leeds, United Kingdom, 3 Socio-Technological Centre, Leeds University Business School, LS2 7QS, Leeds, United Kingdom, 4 Department of Engineering and Public Policy, Carnegie Mellon University, 15213, Pittsburgh, United States