Our study will examine how the risk perception paradigm and psychometric-paradigm as independent variable affect the confirmation bias about negative online information related with nuclear power energy. For this purpose, this study examined the risk perception paradigm and cyber psychometric-paradigm.
The studies about confirmation and its cause were done in psychology. As sharing information on the Internet is very common, In information related to risk is spreading rapidly among internet users. However, when information spreads, there is few researches to find the cause confirmation. The purpose of this study is to analyze the reason for confirmation to the negative information related to nuclear power energy. confirmation is related to attitudes toward nuclear power energy. therefore, It is important to analyze the influencing factors that cause the confirmation.
This study is based on online survey data. And we study the role of risk perception paradigm and psychometric-paradigm on confirmation bias.
For this work, we set up confirmation as a dependent variable. The confirmation was measured through internet users’s attitudes after encountering negative information. Independent variables were selected the risk perception paradigm (trust, knowledge, risk, benefit, emotion) and cyber psychometric-paradigm(addiction, anonymity, online identity, motivation, efficacy, trust). This study is conducted through regression analysis. We also examine how risk perception paradigm variables and psychometric-paradigm variables affect confirmation and compare their effects.