The Mental Modeling Technology™ (MMT) Platform is a unique, decision science informed and evidence-based technology to support strategic decision making. Its debut in 2016, accompanied by an international patent, cumulates a quarter century plus saga of one company whose business was translating the basic research in the behavioral sciences – including that of cognitive scientists Kahneman and Tversky and that of Kahneman as the “father” of behavioral economics – into practical methods and tools, and “interventions” – that could be used in organizations of all kinds to address complex issues rooted in challenges of understanding and addressing human judgment, decision making and behavior.
The creation of the MMT™ Platform Collaborative Value Network (CVN) is a related story about an entirely new and social network science-based business model that obsoletes by disrupting the old and current models of consulting in a world without borders, namely the Internet. The CVN bridges people doing basic research in the behavioral sciences and those applying behavioral insights to create and support sustainable solutions in processes and systems of all kinds, wherever people are key to performance improvement.
This development is good news for every leader in every organization everywhere whose success turns on how effectively they identify, mitigate and manage risks…..they can now get the latest evidence-based advances in the behavioral sciences, tuned to risk management challenges, from a network of scientists and management professionals working together online…and no longer have to rely on consulting firms for their “brand” of the science. Using the MMT™ Platform, targeted and highly effective risk communications can be crafted to address the specific needs and interest of different groups to enhance the likelihood of accomplishing desired behavior change.