As the internet age comes, lot of information about risk events and objects flows in cyber space. Since on-line and off-line is not discrete, there is cross-over effect: The perceptual or attitudinal factors in cyber space influence the off-line action whereas off-line attitude has the impact on-line action. However, there are no studies over such cross-over effect.
Based on survey data, we will examine such ‘cross-over effect’. For this work, we adopt the on-line, off-line opposition toward nuclear power energy as dependent variables. As dependent variables, we set up the risk perception factor (i.e., including perceived risk, perceived benefit, trust, knowledge, and stigma) and cyber factor (i.e., anonymity, trust, bandwagon, motivation, efficacy).
Our studies will provide the empirical evidences for understanding the cross-over effect of on-line or off-line predictors on the on-line, off-line opposition toward nuclear power energy.