With the public availability of generative AI (GenAI) technologies, prompting skills are becoming increasingly relevant for the broader workforce. Using a discrete-choice experiment embedded in the 2025 wave of the Establishment Panel on Training and Competence Development administered by the German Federal Institute for Vocational Education and Training (BIBB), this study examines employers’ preferences for prompting skills. We present decision-makers in German firms with a hypothetical hiring scenario that requires a repeated choice between job candidates with different skills bundles. The candidate profiles vary in attributes such as gender, occupation-specific skills gaps, prompting skills, social skills, and their salary expectation. Moreover, we examine whether decision-makers’ skills preferences are driven by firm size, sector and current or planned GenAI use. Preliminary results indicate that prompting skills are already valued in the labor market. The effect size is modest compared to dominant preferences for skills matches and high social skills. We do not observe that employers believe prompting skills to significantly compensate for skills matches, nor do we find their value to be enhanced in combination with social skills.