09:20 - 11:00
Location: 222 - Floor 1
Chair/s:
Lina Restrepo-Plaza
Lina Restrepo-Plaza - Narratives of Trust: Using Behavioral Communication to Reduce Perceived Discrimination and Mistrust in Justice Institutions
Jonas Stein - Dissimilarity Can Promote Social Learning
Axel Franzen - The Limits of Conformity
Ondřej Krčál - The Demand for HPV Vaccination: Evidence from a Survey Experiment
Michael Sanders - Information Provision and University Attendance: Evidence from a National Field Experiment
Submission 133
The Limits of Conformity
panel.4-222 - Floor 1-03
Presented by: Axel Franzen
Axel FranzenFabienne Wöhner
University of Bern
Solomon Asch (1951, 1955, 1956) and many replications thereafter have impressively demonstrated the impact of group pressure on human decision making (e.g. Bond & Smith 1996, Takano & Sogon 2008, Usto et al. 2009, Franzen & Mader 2023, Capuano & Chekroun 2024). Asch used an experimental setting in which a naïve subject had to judge the length of lines in the presence of confederates who were instructed to provide wrong answers. In the Asch experiment, 35% of the subjects followed the wrong answers of the confederates. In this experiment we extent the research on conformity in three important ways: First, most replications of the Asch experiment were done with student samples. For our experiment we recruited a sample (N = 201) from the general population in the city of Bern. This allows to investigate the external validity of former findings. Moreover, a non-student sample enables to investigate how life experience (education, age, and social status) influences the susceptibility to social influence. Second, in most replications of the Asch experiment subjects’ task was to estimate the length of lines. However, for sociologists it is of interest if conformity applies also to political opinions. In extension of former studies (i.e. Franzen & Mader 2023), we vary the intensity of opinions with which subjects could either agree or disagree. Third, we randomly varied the status of the confederates. In one condition they were wearing simple cloth and had low prestigious jobs. In the other condition the confederates were dressed up and had high prestigious jobs. Our results show that conformity is almost as strong in non-student samples as compared to student samples. This result holds when the statements are relatively neutral and easily to agree with. However, the degree of conformity decreases with the extremity of statements. Furthermore, conformity is stronger when the group of confederates has high status as compared to low status groups.