Societies have grown increasingly complex, and individuals’ political identities have become more fragmented. Voters often no longer embrace the entirety of a party’s values and positions; instead, they find themselves agreeing with some points while rejecting others. Social theory has emphasized for a long time the rise of the “fragmented subject” (Reckwitz 2010). Such fragmentation may profoundly reshape political representation, as growing segments of the electorate feel only partially represented by existing parties. The democracies of Central and Eastern Europe (CEE), where voters’ attachments to parties are generally less stable, offer a particularly revealing context. In this article, we focus on the case of Slovakia. Using data from the Volebný Kompas voting advice application (VAA) for the 2023 snap Slovak Parliamentary Elections and a post-election follow-up survey of VAA respondents (N=8,535), we examine how voters navigate fragmented political identities. Employing panel data and an embedded experiment, we investigate how the act of voting reshapes issue salience and policy stances as voters adjust their priorities to align with the parties they settle on. We show how voters construct their political identity following the issues raised by political contenders (or not) – and how possible deviations, paradoxes, and contradictions from or with these patterns are ultimately reconciled. With this work, we aim to contribute to the literature on political representation and deepen our understanding of how voters’ identities evolve through the voting process, offering insights into how party systems might better address these emerging complexities.