11:20 - 13:00
P12-S305
Room: 0A.10
Chair/s:
Anne Rasmussen
Discussant/s:
Kristina Aleksandrovna Pedersen
Foreign influencer operations: How TikTok shapes American perceptions of China
P12-S305-3
Presented by: Trevor Incerti
Trevor Incerti 1, Daniel Mattingly 2
1 University of Amsterdam
2 Yale University
Authoritarian regimes attempt to shape global public opinion towards non-democratic political systems using foreign influence operations. Influence operations conducted through state media organs such as Russia Today (RT) or China Global Television News (CGTN) have built significant online presences. Yet in recent years, regimes have turned to outsourcing content creation to "influencers" not explicitly tied to the regime. These influencers produce “clickbait” content that seeks to entertain. Whether this content is government-sponsored propaganda is unclear. Some influencers have direct financial and other ties to the regime; others have no ties but produce content that matches the goals of official state media organs. We collect descriptive data on viral pro-China content appearing on TikTok. First, we identify the most prevalent creators of pro-China content, analyze the main themes used by pro-China influencers, and estimate the revenue they earn from producing this content. Next, we examine whether content created by pro-China influencers on TikTok shapes Americans' attitudes towards China and the Chinese political system by conducting an experiment on a large sample of Americans exposing them to a simulated version of TikTok. We hypothesize that pro-China influencers will be effective at building public acceptance of China's authoritarian political system and global leadership. We also hypothesize that viewers will be more willing to consume this media than official state media, but that influencer produced content will have weaker effects on attitudes and behavior than state media. We test two channels for how influencer propaganda shapes public opinion: source credibility and emotional resonance.
Keywords: Experiment; social media, authoritarianism, influence operations, propaganda

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