In environments plagued by endemic corruption, citizens often become disillusioned with authorities, perceiving “no point” in reporting corrupt practices, even when they witness such behavior or are personally affected by it. Bulgaria consistently ranks as the European Union country with the highest corruption perception scores. This study argues that individuals' willingness to report corruption can be enhanced by exposure to information about effective anti-corruption actions taken by authorities. We test this hypothesis using a survey experiment conducted as part of a nationwide survey in Bulgaria. Participants are presented with a typical and highly realistic scenario at a vehicle inspection station where they observe a corrupt transaction and are asked about their likelihood of reporting the behavior to authorities. In this setting, the treatment group is provided with media reports detailing successful anti-corruption reforms in a neighboring municipality, achieved through public corruption reporting. Our results demonstrate that positive reinforcement through media significantly increases participants' likelihood of reporting corruption. These findings have important implications for understanding civic behavior in countries with endemic corruption and for promoting public engagement in anti-corruption efforts.