Terrorist organizations leverage communication technologies and credit claiming to intimidate enemies, rally supporters, and coordinate operatives. However, could these same technologies and tactics also undermine the groups’ longevity? While terrorists use communication strategies for impact, governments harness these same technologies to identify and target perpetrators of terrorism. This paper investigates how communication technology interacts with credit claiming to influence terrorist group survival. We hypothesize that groups frequently claiming credit for attacks are less likely to persist, especially in states with advanced communication infrastructures. Although a high-caliber communication environment may entice groups to attack for publicity, frequently claiming credit for attacks can simultaneously imperil their survival in such contexts. Using data from 409 terrorist organizations, drawn from the Extended Data on Terrorist Groups (EDTG), the Global Terrorism Database, and the KOF Index of Information, we empirically test our hypothesis. Our findings contribute to literature on the consequences of credit claims for the fates of terrorist groups, as well as to the broader scholarship on the media-terrorism nexus, highlighting how the quest for publicity can shoot terrorist groups in the proverbial foot.