15:00 - 16:40
P9-S235
Room: 1A.04
Chair/s:
Simon Chauchard
Discussant/s:
Nicholas Haas
Media Influence on Public Perceptions of Electoral Pledge Fulfillment
P9-S235-2
Presented by: Susana Rogeiro Nina
Susana Rogeiro Nina 1, José Santana-Pereira 2
1 Lusófona University
2 ISCTE-Lisbon University
Despite evidence showing that governing parties fulfill a significant portion of their electoral pledges, public skepticism about the implementation of these commitments persists. This study investigates the disconnect between actual fulfillment rates and public perceptions, shedding light on the factors that contribute to these negative attitudes. Specifically, it examines the role of media consumption and exposure patterns in shaping voters' views on pledge fulfillment—a dimension that has received limited attention in prior research. An analysis of survey data reveals contrasting effects based on media type: traditional media, such as newspapers, are associated with a more informed and realistic perception of pledge fulfillment, while new media platforms, including blogs and social networks, tend to reinforce skepticism. These findings highlight the critical influence of media coverage and framing in shaping public perceptions of politics and accountability, offering valuable insights into the mechanisms that drive trust—or distrust—in electoral commitments.
Keywords: Public Perception, Electoral Pledges, Media Exposure, , Political Accountability

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