The digital revolution has triggered profound societal and economic transformations through advancements in information technologies, robotics, and artificial intelligence. Despite its far-reaching implications, digitalization has thus far played a limited role in shaping political conflict. This study examines the extent to which digitalization-induced structural change creates fertile ground for emerging political conflict over digitalization. Drawing on cleavage theory, we investigate two key prerequisites for cleavage formation. First, we assess whether objective winners and losers of digitalization develop a shared social identity within their respective groups (identity divide). Second, we explore whether winners and losers hold distinct views on digitalization policies (political divide). To evaluate the political conflict potential of digitalization, we employ carefully designed focus groups and a large-scale survey in Switzerland. Our findings reveal a nascent but discernible identity structuration and political divide around digitalization, with winners and losers expressing divergent perspectives on digitalization. While these patterns suggest fertile ground for cleavage formation, we also shed light on why broader conflict over digitalization has yet to materialize. First, winners prioritize digitalization as a political issue, whereas some losers view it as inevitable, fostering technological determinism and hindering policy demands. Second, the third cleavage component—mobilization and politicization by political actors—remains underdeveloped. Weak mobilization by parties leaves most citizens unable to assess parties' digitalization competence, limiting party-driven politicization.