This study examines geographic divides in attitudes towards climate change and climate action in Europe. While a wealth of scholarship has demonstrated how urban dwellers’ electoral choices and societal attitudes considerably diverge from their rural counterparts, we still know much less about whether -- and if so, how -- citizens’ environmental attitudes and policy preferences are spatially polarized. On the one hand, rural residents may be more skeptical of and opposed to governments’ efforts to halt the climate crisis: recent years have witnessed such measures grow increasingly contentious and politicized, with their staunchest advocates (the greens) and opponents (the radical right) drawing their support from citizens on opposing ends of the urban-rural axis. Rural regions also tend to bear a disproportionate proportion of the costs of climate action, whereas urban agglomerations reap its (diffuse) benefits. On the other hand, environmental concerns and demand for action might be more pronounced in rural regions: not only are these areas the most impacted by climate change, but their residents are also typically strongly embedded within, and attached to, their surrounding environment. Drawing on longitudinal public opinion data and conjoint experiments fielded in Finland, France, Germany, Spain, and England, we argue and demonstrate that rural and urban populations hold largely similar attitudes towards the environment and climate action: both groups express equally high levels of concern over the environment, and favor policies that benefit their respective places of residence. This study offers novel insights into environmental politics and the spatial polarization of political preferences.