Recent research shows that hard-won advancements in gender equality have been met with a strong backlash among some men, with consequences such as increased resistance to feminist movements, the proliferation of misogynistic rhetoric online, and a rise in support for patriarchal ideologies and policies aimed at reasserting traditional gender roles. Research suggests that this backlash is grounded in perceptions of intergroup threat – that men lose out on increased equality. If that is true, can such attitudes be changed by reducing the perceived threat? In three experiments, we explore if male influencers as “senders” can sway men’s attitudes to be more positive to feminism and less misogynistic. In Experiment 1, we examine whether male senders indeed elicit stronger misogynistic attitudes among males in comparison to female senders, underscoring the role of intergroup threat. Experiment 2 shifts focus to positive messaging, evaluating how messages related to gender equality delivered by male senders impact men’s attitudes toward misogyny. By relying on the literature on moral reframing and intergroup interventions, we explore various messaging frameworks tailored for male senders, ranging from instrumental appeals (e.g., that addressing toxic masculinity norms improves men’s health) to normative justifications (e.g., framing feminism as aligned with the principles of impartiality). Experiment 3 probes whether the status of a male sender affects his influence. Here, we hypothesize that the perceived success of the male sender in traditionally valued domains could enhance his credibility and persuasiveness. Together, these studies offer nuanced insights into leveraging male ingroup dynamics to challenge misogyny.