15:00 - 16:40
P4-S101
Room: 1A.10
Chair/s:
Olga Gasparyan
Discussant/s:
Cantay Caliskan
When the Picture is not Complete: Decoding Visual Sentiment of Political Imagery
P4-S101-4
Presented by: Olga Gasparyan, Elena Sirotkina
Olga Gasparyan 1Elena Sirotkina 2
1 Florida State University
2 University of North Carolina at Chapel Hill
What does it mean to define visual sentiment---the emotional resonance conveyed by images---when viewers consistently perceive things differently, especially when their political beliefs are involved? This study introduces a novel approach to visual sentiment analysis that directly addresses these perceptual differences in sentiment classification. In order to achieve this, we developed a dataset reflecting political divisions by curating images on a polarizing topic, annotated by individuals from distinct political affiliations. Using this dataset, we trained a deep learning multi-task, multi-class model to predict visual sentiment from different ideological viewpoints. By incorporating these diverse perspectives into the labeling and model training, our approach improves the accuracy of visual sentiment predictions and better mirrors human judgment. Ultimately, this study advocates for a paradigm shift in visual sentiment decoding, urging a move beyond traditional image-focused approaches to develop classifiers that more accurately capture the complexity of human sentiment.
Keywords: visual data, sentiment analysis, annotators bias, visual data labeling, deep learning

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