This paper uses large-scale automated text analysis to explore the patterns of online media visibility international organizations (IOs). I develop a theoretical framework in which IOs’ visibility in media is driven by relative interest of countries in the IOs’ work and operations. Most IOs are primarily financed by great powers and high-income countries, and these exercise formal and informal control over them. But I argue that IOs’ media visibility is particularly high in countries in which they actually operate, typically low-income countries and LDCs. A mismatch between de facto control and public information within mechanisms of IOs’ accountability ensues. To evaluate the validity of the framework, I present a first truly global empirical account of the worldwide online media coverage of more than 50 IOs, including most major ones. This account is based on an automated analysis of news text from across almost all states of the world, and a wide variety of more than 30,000 online media outlets, in the years 2019-2020. The uniquely rich new dataset enables me to test the core theoretical propositions of the paper but also, for the first time, to relate the public visibility of such a large number of diverse IOs to their important features, including their delegated authority.