To what extent do people identify themselves ideologically? Public opinion polls frequently measure this positioning through the recording of reflexive and rational responses. However, new research has recognized the limits of this type of measurement at the international level. Chile is an exemplary case to observe these limitations. According to the CEP public opinion survey of 2019, 72% of people declared not to identify with any sector of the ideological axis. This antecedent shows a value and ideological mismatch that needs to be observed in the country. This research is a complementary approach to measuring this phenomenon, seeking to register the implicit and latent ideological identification of people. This proposal is developed to integrate stereotypes and ideological identification using literature related to unreflective, implicit, and moral foundations behavior. In particular, it is proposed that class and gender stereotypes generate cognitive shortcuts that stimulate ideological identification. The Implicit Attitudes Test (IAT) was adapted to measure their impact in the Chilean case. The Preliminaries of the application to a pilot group are presented.