How were newly enfranchised women mobilized? Extant research documents the importance of institutions, women’s groups and community for early women's turnout. However, data limitations prevent scholars to provide robust evidence for theorized household effects. The conventional wisdom, later coined by Duverger (1953), suggests that women's restricted access to labour force and education generated an informational asymmetry within the household, which then increased the importance of intra-marital mobilization for women. However, the conventional wisdom has not been subject to rigorous tests, primarily reflecting lack of suitable data in the pre-survey times. Exploiting unique individual level turnout data from electoral registers in selected Swedish cities after women’s suffrage, and estimating a difference-in-difference model, we provide evidence that intra-marital mobilization was equally important for women and men. These findings are a rebuttal to historical accounts that emphasize a husband’s ability to mobilize newly enfranchised wife over a wife’s ability to mobilize their husband.