The clarity of party programs is critical in democratic representation and essential for voters’ electoral choices. However, in multiparty governments where policy responsibility is blurred, it is difficult for coalition parties to maintain their policy clarity. In this paper, we study how voters build their beliefs about the clarity of policy goals of parties in coalition governments? Drawing insights from prior work on coalition governance, we suggest that voters use cabinet roles and intra-coalition conflict as informational cues to update their perceptions of coalition parties’ policy clarity. More precisely, we hypothesize that voters tend to believe that the prime-ministerial (PM) party has clearer policy goals than junior coalition partners and that the perceived clarity of the PM party’s policy goals declines as voters perceive greater intra-coalition conflict. To test our arguments, we conducted an original survey in six Western European countries where coalition governance is the norm and asked respondents for their direct assessments of the clarity of parties’ policy goals. Our empirical analyses reveal supportive evidence consistent with our theoretical expectations. These findings, therefore, enhance the current scholarly understanding of how voters comprehend coalition governance and have central implications for future research on political representation in multiparty governments.