Disabled people continue to be stigmatised across societies. The dominant stereotypes are (politically) undesirable traits such as incompetence and weakness. At the same time, we often see portrayals of disabled people being inspirational, courageous, and heroic. Consequently, disabled candidates who stand for election need to think carefully about how to frame their impairments in order to gain – or at least not jeopardize – electoral support: ignore it; downplay its relevance; or frame it as a positive attribute that has provided them with valuable competences and personality traits and/or with policy-relevant experiences and knowledge. This study uses data from original online survey experiments to examine how voters react to disabled candidates’ self-portrayals. It draws upon real election material of disabled candidates in the UK to develop images and vignettes portraying different framings and test their effects on voter perceptions. The findings provide unique evidence that is relevant for scholars of electoral behaviour and disability studies but also for candidates and parties themselves.