Military missions and public diplomacy of international organizations (NATO, the UN)
P4-02
Presented by: Adéla Blažková
Military operations and long-term military missions are controversial topics that can damage the reputation of an international organization. For this reason, the organizations try to bring the topic closer to the citizens and inform them about it, for which they use the means of public diplomacy. The article compares NATO and the UN public diplomacy approaches to military operations and long-term military missions, examining the domestic dimension of public diplomacy. It refers how international organizations operate in member states. Public diplomacy is divided into three dimensions - the structure of departments dealing with public diplomacy, the goals of public diplomacy, and its tools. The analysis showed that much of the public diplomacy practice of the two international organizations is the same, but there are some differences – in the decentralization of public diplomacy in each member state, in the preferred tool, and in the embedding of public diplomacy in documents.